Important News:

1) As part of a number of major investment in the acquisition, management and analysis of Big Data, the Economic and Social Research Council has supported the establishment of the CDRC (Consumer Data Research Centre). The CDRC will create, supply, maintain and deliver consumer-related data to a range of end users, alongside a programme of research and outreach activities. Click for more information.
2) This website is no longer maintained, but users might still find many of the links of use.

How can the RRD website help you?

The primary purpose of Retail Research Data website is to enable insight and store location analysts working in retail organisations to get easy access to free datasets which may be of value to their businesses. The 'Mapping' tab also enables users to view some of the datasets using an easily navigable interface: this also makes provision for postcode search and loading external KML URLs containing such geographical information as, for example, store locations. We also use the website in some of our research training activities at University College London.

Which useful datasets are now freely available?

The Government's Open Data policy is resulting in thousands of datasets becoming freely available - but through a maze of weblinks. Others are available from academic research, much of which is funded by the Economic and Social Research Council, although few retailers have hitherto used its UK Data Service (

Some of the data that we think are of particular value to retailers are assembled here in an easily accessible 'one stop shop'. The data fall under the following six categories:

1. Small area geodemographic classifications - such as the preliminary 2011 Output Area Classification (OAC)
2. Small area statistics - particularly from the Census, on many topics
3. Lists of addresses, with postcodes, and places
4. Postcode directories - - for linking postcoded addresses (including customer records) to Output Areas and other geographical areas, or to grid references for mapping
5. Map data - digital boundaries (such as Output Areas), and also background mapping
6. Sample surveys - giving lots of detail about particular topics

RRD also includes a mapping facility to view the Classifications and Small Area Statistics for the United Kingdom and its constituent countries.

Are the data good enough for your project?

As well as providing easy access to the data, the RRD site also points you to metadata ("data about data") which tell you vital information about the dataset such as the geographical coverage (just England, Great Britain, or the whole UK?), the definitions used, when it was published, warnings about quality, etc.

Getting started: FAQs about mapping, downloading, and geographical areas.

The interactive wiki version of APPSI's glossary of Public Sector Information (PSI) and Open Data (OD) terms.
This derives from APPSI's early identification of widespread and confusing use of the same terminology for different matters and different words for the same things. Government accepted the need for this in the Open Data White Paper 2012 (Cm 8353) and APPSI created and tested a glossary. With the active engagement of the Cabinet Office this has now been converted into a wiki whereby anyone can comment on the terms used, propose alternatives and suggest new definitions.